Want to take a Deeper Dive? Find out more about us, our cause, and where your money is going.

What exactly is a coral? Is it an animal, or a plant?

A: Well, to be honest, corals are a bit of both. They root themselves permanently to the ocean floor like a plant would, but they are animals because they don’t make their own food like plants do. Most structures that we call "coral" are, in fact, made up of hundreds to thousands of tiny coral creatures called polyps. Each soft-bodied polyp, most no thicker than a nickel, secretes a hard outer skeleton of limestone that attaches either to rock or the dead skeletons of other polyps. If you want to dive even deeper, then head over to Plant A Million Coral.

What is coral bleaching?

A: When corals are stressed by changes in conditions, they expel the symbiotic algae living in their tissues, causing them to turn completely white. This occurrence is caused by climate related ocean temperature increases.

How do you grow new coral? I thought they took decades to grow.

A: Dr. David Vaughan developed a micro-fragmentation and fusion method to speed the growth in slow growing corals. He calls them “corals of opportunity.” This makes it possible to mass-produce reef-building corals for transplanting onto dead or dying reefs that once took centuries to develop- slowing or even reversing the alarming loss of corals. Imagine being able to grow a coral head the size of a basketball in just two years instead of 75.

How long will it take my coral to grow?

A: Even though we’ve rapidly increased the growth of resilient coral, these things don’t happen overnight. It will take almost a year for your resilient coral to grow and be ready to plant in the wild. But, once it's planted you’ll be contacted by us to let you know when and where the coral is planted. Together we are helping replenish our reefs and in turn saving our oceans.

What is a coral of opportunity?

A: Corals of Opportunity are corals from the wild that are broken from storms or damages and used to start aquaculture operations.

How is your coral more resilient?

A: We screen native coral genotypes for resistance to stressors in the wild. That means that we can choose the pieces that are more likely to survive. We identify existing corals that have survived todays conditions (resistant strains) or can bounce back after bleaching (resilient) strains as good contenders to make/plant more of.

Where exactly does my money go? Tell me everything.

A: $10 (minimum & sometimes more) goes directly to the scientists that can make a change in our oceans, like Plant a Million Corals, and other Planting Partners. $18 goes towards helping run this program, keeping it growing so we can reach even more people and bring more color back to our oceans. That money covers product development, physical product costs, shipping fees, marketing (digital and event), photography fees, email management systems, online presence (aka our website, google ad words etc), and more.

What does it mean to sponsor an incubator?

A: Sponsoring an incubator means you’ll be giving a community the chance to grow, both in and out of the water. A larger community of coral can have the chance to grow, and the community it surrounds can benefit. Jobs, food, a higher population of fish and coral all have a chance with your help. The more Incubators the more corals we can grow in a shorter period of time.

What is your bracelet made of?

A: The Coral Project bracelet is crafted using solid glass sead beads and waxed polyester cord. The bracelets are hand-crafted in the United States and are built to be durable and worn in, and on, the water.

WHat is you shipping method and how long will it take to arrive

A: We, generally, use USPS First Class for all domestic shipping. You can expect your bracelet to arrive in 3-5 business days. International takes 7-10 business days.

What is your return policy

A: When you make a bracelet purchase we immediately start the coral planting process. You are not buying a bracelet, you are planting a coral. With that said, we do not accept returns. We do, however, stand by all craftsmanship. In other words, if your bracelet breaks please let us know and we'll ship you a new one so you can continue to spread the word of our Coral Community!

Have a question you do not see here?

A: Please email us anytime. We're here to help and will get back to you as soon as possible! help@thecoralproject.com